“When you can describe your future with the same level of detail as your present, you’ll have a compelling vision.”

one to four dollar signs, grab those two highlighters. (I like to use one red one and one green one.) Then you mark everything you love doing—everything that gives you energy—with a green highlighter, and mark everything that sucked your energy—everything that made you want to procrastinate or made you feel anxious—with the red highlighter.

That’s exactly why I developed the Replacement Ladder—a time-tested system for what business operations to

The next part of a Playbook is the Course. (I know, I kind of fudged the wording here, but hey, I needed another “C”!) Here, you create a bulleted list of all the high-level steps for each task in your Playbook.

Pick that one task (or area) of your business that’s driving you crazy. Record yourself using the Camcorder Method. Drop the links into a live document (such as Google Docs). Then tell the person you want to transfer that task to—perhaps a new hire or just someone else on your team—to watch all the videos, then create the Playbook themselves.

Coaching your teammates isn’t an option—it’s a requirement. Managers check off tasks, bark orders, and create reports. Leaders know how to pull the best out of someone. They can see potential and make it a reality.

is flowing, you’re living in true freedom. Here, you’re highly energized, and the market responds by bringing you more money. As the market pays you and your company more, you have more money to buy back more of your time and energy, giving you more room to invest into what lights you up and makes you money, which makes you more money, creating the

30–9:30 Conducted a podcast interview. 9:30–11:00 Met with Board of Directors. 11:00–11:15 Had a one-on-one with Kelsey. 11:15–11:30 Had a one-on-one with Zack. Two full weeks is the optimal amount of time for an entrepreneur to document so that one-off travel plans or interruptions don’t throw off your audit. Assign dollar amounts to each task usi

Rung 2: Delivery Key Hire: Head of Delivery Feeling: Stalled Ownership: Onboarding and Support Some may call this rung “customer success,” but the concept is the same. It’s simply whatever you’re promising to your customers. If you own a SaaS company, it’s your platform. If you’re a business coach, it’s your business coaching. If you have a coffee