Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

Don’t hire to grow your business. Hire to buy back your time.

Within two months, Stuart freed up more than thirty hours a week, going from working eleven hours a day to working six,

He learned that his entire goal wasn’t to manage productivity, but to manage his own energy and emotions,

Then he spent the next month filming himself with a video camera, recording himself conducting every task that he wanted to transfer to his two new hires (a trick we’ll discuss in chapter 7, called the Camcorder Method).

you buy back even more time. The result: you’ll be happier, and you can continually upgrade your time and buy back your freedom.

The problem was that Stuart hadn’t hired specifically to buy back his time.

The Buyback Principle means you should continually use every resource you can to buy back your time. Then, fill that extra time with activities that light you up with energy

His issue was that every week he had to do ten live calls, one in the morning, one in the afternoon, to help clients fix and improve their Facebook ads that were underperforming. After a while, he hated it. “I’m answering the same questions over and over and over again, on every call.” It was draining him, and, worst of all, it was distracting him

spending your time on only the tasks that: (a) you excel at, (b) you truly enjoy, and (c) add the highest value (usually in the form of revenue) to your business. Likely, two to three tasks fit that description. Every other task you’re handling is slowing your growth and sucking the life from you, and you should clear it from your calendar. Yes, so