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"But aren't people indecisive?" - Marketing For Hippies
People like to feel like they’re in control—in the drivers’ seat. When we try to get them to do something, they feel disempowered. Rather than feeling like they made the choice, they feel like we made it for them. So they say no or do something else, even when they might have originally been happy to go along.25
Morgan Housel • The Psychology of Money
How do you change indecisive customers into buyers?
raconteur.net
Matt Mower added
driven. Rarely do we sift through all the available information to ensure we know every fact. And we don’t need to. It is all about degrees of certainty. “I can make a decision with 30 percent of the information,” said former secretary of state Colin Powell. “Anything more than 80 percent is too much.” There is always a level at which we trust ours
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Hank Djankis and added
People like to feel like they’re in control—in the drivers’ seat. When we try to get them to do something, they feel disempowered. Rather than feeling like they made the choice, they feel like we made it for them. So they say no or do something else, even when they might have originally been happy to go along.
Morgan Housel • The Psychology of Money: Timeless lessons on wealth, greed, and happiness
In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.
He offers a thought experiment: what if the brief to des... See more
He offers a thought experiment: what if the brief to des... See more
311 / The fallacy of faster
Summary.
From “I like to be efficient” to “I trust my gut” to “I can make a rational decision,” there are a number of deeply ingrained — and counterproductive — myths we tell ourselves about how we make decisions. Underlying these myths are three common and popular ideas that don’t serve us well: First, as busy people, we d
... See moreCheryl Strauss Einhorn • 11 Myths About Decision-Making
On an individual level, we need to decide whose authority to respect and whose to discount. Are they making an honest effort to figure things out along with us, correcting their mistakes and building trust from the ground up? Or are they acting like some insolent parent, insisting we follow "because they said so."
Infinite Play • Democratic Authority
Stuart Evans added