Burst your bubble… about empathy | WARC

Generational marketing has been hollowed out by crude stereotyping and an obsession with youth. Our sustainability agenda remains hooked on techno optimism and the myth of green growth. Our diversity push has spawned a whole new industry for awards but continues to eschew anyone over 40 or who didn’t go to the right school. We ignore people’s need ... See more

Empathy is a “capricious and irrational emotion that appeals to our narrow prejudices”. It encourages us to take shortcuts towards familiar and accessible feelings, values, and beliefs. Of course, all of this makes sense when we take an evolutionary perspective. As Bloom observes, “we are constituted to favour our friends and family over strangers,... See more