
Burst your bubble… about empathy | WARC

Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
Study of empathy - Preword?
This essay was created out of concern that we as humanity, society or we generally are loosing empathy -it is most noticible in general public, but i can see it by my immediate surroundings and especially by me also. In following 6383893929 ( it will be long everchanging journey) sentences I would like to discuss empathy
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