updated 1y ago
Burst your bubble… about empathy | WARC
- Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.
from Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies by Tad Hargrave
Ana Fragoso added
Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
by Tad Hargrave
19 highlights
Ana Fragoso and added
“cognitive empathy” or “social intelligence,”15 which is to appreciate what’s going on emotionally with another person without any contagion of feelings.
from The Burnout Antidote by Anne Berube
juarry added