Bumpers

we need to fight our human desire to know more than we do until we are doing what we know.

What I learned in that process is simple: do the damn thing first. Later, if I’m still curious, I can learn the theory behind it.

Marketing is about creating desire. Desire is a function of realizing there is a gap between where you are now and where you want to be. Desire is good when it fuels us to change our behavior to close that gap.

Now, take a few breaths, close your eyes and imagine your perfect day. Imagine what it’s like from the moment you wake up until the moment you go to bed and fall asleep. Not the day that society told you that you’re supposed to have. Not the day that your parents or peers would judge and be proud of. The day that would be the best day for YOU.