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Bumble's 'celibacy' ad and how its rebrand went wrong
Bumble's 'celibacy' ad and how its rebrand went wrong
fortune.com
updated
5mo ago
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Highlights
The celibacy ads might have angered people no matter which brand posted them, but they seemed to really hit a nerve coming from Bumble. Women have associated Bumble with empowerment in what can be a bleak market for daters.
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Bumble's 'celibacy' ad and how its rebrand went wrong
Molly
added
5mo ago
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