Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.

People on TikTok took issue with the messaging, labeling it "tone-deaf" and offensive — particularly to those who had chosen a celibate lifestyle as a result of trauma.

"Decentering men is working," Regina said. "And all these companies that rely on using you as the product are scrambling, trying to get you back in. Dating sites used to be free because you're the product. They are selling you to men without your consent.".

Some said the ads were misogynistic and were chastising women for not casually sleeping with men.