Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
businessinsider.com
Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
Single people have always griped about trying to meet someone, but lately, it seems heterosexual women have reached a breaking point. Not only are they crying on-camera and swearing off dating apps, they are becoming voluntarily celibate like Julia Fox or going “boysober.” When Bumble ran an anti-celibacy campaign last month, the company received... See more
instagram.comWhen it comes to the business of dating apps, the most relevant principle isn’t necessarily patriarchal, but inherently capitalist: celibate, app-less women are not lucrative, an issue that the entire industry is grappling with.
How Celibate Women Became a Threat
The celibacy ads might have angered people no matter which brand posted them, but they seemed to really hit a nerve coming from Bumble. Women have associated Bumble with empowerment in what can be a bleak market for daters.
Bumble's 'celibacy' ad and how its rebrand went wrong
Social media is full of young women warning each other and listing out red flags and reasons why you should dump him or dodge commitment. He compliments you a lot? Love-bombing. Says I miss you too soon?Run. Approaches you in person? Predator. It’s all so cynical. It’s all about how not to catch feelings; ways not to get attached; how “you’re not... See more
Freya India • Risk-Aversion Is Killing Romance - By Freya India - GIRLS
Caroline Gill of IMA mused that the idea might have stemmed from universal dating fatigue, suggesting, "I think every woman who has endured online dating has, at some point, said, 'Fuck it, I’m joining a convent.'"
But, the ad fell from grace, missing the mark at a critical time when discussions about women's safety are paramount. Audrey Dahmen... See more
But, the ad fell from grace, missing the mark at a critical time when discussions about women's safety are paramount. Audrey Dahmen... See more