Awards: If you’ve won a few awards for your work, feel free to include small logos or indications of those awards at the bottom of your page. Again, there’s no need to make a big deal about it, but awards go a long way in earning your customer’s trust, even if they’ve never heard of the award.

The villain should be singular.

CHOOSE A DESIRE RELEVANT TO THEIR SURVIVAL

StoryBrand Principle Three: Customers aren’t looking for another hero; they’re looking for a guide.

We get frequent questions about how many steps a process plan should have. The answer varies, of course, but we recommend at least three and no more than six.

Playing the guide is more than a marketing strategy; it’s a position of the heart.

Oprah Winfrey, an undeniably successful guide to millions, once explained the three things every human being wants most are to be seen, heard, and understood.

manufacturing like Six Sigma and Lean Manufacturing.

2. Create a Lead Generator and Collect E-mail Addresses.