1. Talk about a problem. 2. Describe a product you offer that solves this problem. 3. Describe what life can look like for the reader once the problem is solved. 4. Call the customer to a direct action leading to a sale.

In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.

Read the book and understand the SB7 Framework. 2. Filter your message through the framework. 3. Clarify your message so more customers listen.