Building a StoryBrand 2.0
The StoryBrand framework by Donald Miller is designed to clarify messaging by positioning your customer as the hero of the story and your business as the guide. Here’s how the StoryBrand framework applies to your business:
1. A CHARACTER
Who is the hero?
Your customer: Financial advisors who feel overwhelmed by the time-consuming process of creating f
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
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