
Building a StoryBrand 2.0

Start with the problem you or your company helps people overcome. 2.Agitate that problem to make it even worse. 3.Position yourself, your company, or your product as the resolution to the problem. 4.Describe the happy ending people will experience if they use your product to resolve their problem.
Donald Miller • Business Made Simple
manufacturing like Six Sigma and Lean Manufacturing.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 5 highlights
amazon.com
help you find qualified buyers so you can let them know, directly and authoritatively, how you can help them resolve their problems.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.