Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more

A true personal brand is about being of service. If you have something to offer the world, it's selfish to keep it to yourself.

And if you can honestly project how you serve people, then there's nothing salesy or cringey about it.

A personal brand is the directing of attention, and it's something you have to take responsibility for. It's hard work,... See more