Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more

A true personal brand is about being of service. If you have something to offer the world, it's selfish to keep it to yourself.

And if you can honestly project how you serve people, then there's nothing salesy or cringey about it.

A personal brand is the directing of attention, and it's something you have to take responsibility for. It's hard work,... See more

Two very useful things help you get work.One is work that pops. A killer, well-constructed folio is vital. So is an online version that’s easy to access and navigate.The other is presence. People often call it a personal brand. In some ways, it is, but really, it’s your marketing.The impact comes not just from where you share but what you share.A... See more