Building A Personal Brand
In many societies, one’s professional fate is decided by the tribe, the family. However, one is increasingly thrown back into ‘How can I develop my own voice and niche from where I can operate’? Is there something like an individual signature? Perhaps not, but I do believe in skills, in small steps, working on various projects at the same time with... See more
Jess Henderson • Digital Lockdown with Geert Lovink —
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”