Some people can absolutely succeed without targeting. That success usually boils down to developing a network of trusted people from a variety of backgrounds, or maybe they have the secret sauce of good looks, charisma, writing/video skills, and luck. And I’m not dumping on that. If you’re in a position to make that happen, get out there and do som

The best way to become difficult to compete with is to build up leverage. For example, you can do it with personal relationships, by building a strong personal brand, or by getting good at the intersection of multiple different fields. There are many other strategies, but you have to figure out some way to do it.