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BTS and the Future of the Fan Economy
In the passion economy: it’s much more about growing your audience or intensifying the relationship that you have with your audience and your customers. It’s about building a depth of fandom.
Li Jin • Li Jin on The Passion Economy & Its Hidden Currency
Fandom spans generations and subject matter to bind individuals together in excitement, purpose, and buying power. No matter whom you’re dealing with, understanding fandom is the cornerstone to your success.