Moreover, Wish's shopping experience is unique. It's a mobile first shopping experience and not a replication on mobile of web based marketplaces that are mainly driven by search query. Wish has centered the experience around discovery with a personalized feed of products that you can scroll infinitely and gamified features.

On Ecommerce and Marketplaces: Look for 1. Positive unit economics on the product, positive contribution margins on products sold. 2. Logistics: how long does it take to get to you? Will people pay for convenience. 3. Ability to browse as a human and connect, products that delight the customer, 4. Hooks the customer going forward, 5. The future is... See more

Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?