Despite advances in the online shopping experience, most online shopping remains need-oriented (Amazon represents 38% of total eCommerce sales in the U.S., and leans heavily toward transactions that start in the search bar).

Moreover, Wish's shopping experience is unique. It's a mobile first shopping experience and not a replication on mobile of web based marketplaces that are mainly driven by search query. Wish has centered the experience around discovery with a personalized feed of products that you can scroll infinitely and gamified features.