Brian Eno on Creativity, Confidence, and How Attention Creates Value

Attention is the currency of achievement. Before you can create something worthy of other people’s attention, you have to learn to manage yours. Good art comes from deep focus and deep work. Your ability to become prolific, create art that resonates, touches people’s hearts, and hits people in the face with a crowbar depends on your ability to focu... See more

How we choose to pay attention, and relate to information and each other shapes who we become, shapes our creative destiny and, in turn, shapes our experience of the world. And, in my mind, there’s nothing more important than that.

In the mid-1970s, he developed a system called Oblique Strategies to help people maintain a creative state.

Let me walk through the problem that Eno was trying to solve.

He believes that enthusiasm and alertness are key components of creativity. However, he noticed that artists tend to struggle with maintaining these qualities when working under pres... See more

attention is a way of prioritizing and tuning sensory data