For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the... See more

The future will see the centralised world and the decentralised world working in tandem. DeFi (Decentralised Finance) has already shaken up the banking and financial industry and is currently worth US$100B. Crypto brings a tremendous amount of opportunity to harness technology and drive greater efficiencies in the customer management process by... See more

Tokens may represent a net positive for consumers by reducing switching costs between platforms (incentives for early adopters). Low switching costs increases the emphasis on building good products that retain users.