BRANDS & Cities

Already in the 1800s, brands were quick to seize the burgeoning urban landscapes as fertile grounds for reaching an expansive audience, a strategy later employed by brands such as Coca-Cola with their iconic billboards at the beginning of the 20th century.

Hand in hand with the evolution of humans and their quintessential living space, brands today ... See more

A symbiotic relationship has been created between some brands and some cities, as in the case of Bulgari with Rome or Campari with Milan, celebrating a foundation or affinity cultivated over time. The city is a canvas, an inspiration, a mirror in which brands can reflect themselves, from which they can draw content and imagery and to which they can... See more