BRANDS & Cities
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BRANDS & Cities
Neuropolis: Our relationship with cities from Mumbai to Manhattan. As our cities change, they inspire a change in us: "A new generation of explorers, cyclists and psychogeographers are remapping urban landscapes through non-places. In this expanding urban maze, waymarks — as ever — are key to community cohesion ." Cities are described as "an immens... See more
Weidenfeld & Nicolson • You Are Here: A Brief Guide to the World
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby • Life After Lifestyle
“Brands as Libraries” proposes that brands should think like cultural institutions in order to deepen their connection to the public – and create their own. Often lofty and frequently loved, these cultural institutions offer a new approach for how brands can interact with their audiences: by stepping back, providing space and facilitating the cultu... See more
Charlie Robin Jones • Brands as Libraries
Cities, then, are environments that are ripe for exaptation, because they cultivate specialized skills and interests, and they create a liquid network where information can leak out of those subcultures, and influence their neighbors in surprising ways.
Steven Johnson • Where Good Ideas Come From
