BRANDS & Cities
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.ukNeuropolis: Our relationship with cities from Mumbai to Manhattan. As our cities change, they inspire a change in us: "A new generation of explorers, cyclists and psychogeographers are remapping urban landscapes through non-places. In this expanding urban maze, waymarks — as ever — are key to community cohesion ." Cities are described as "an... See more
Weidenfeld & Nicolson • You Are Here: A Brief Guide to the World
The draw of big cities, like New York, London, LA, or Tokyo is that they are made of a series of distinct, colorful neighborhoods, each with their own identity, vibe, and demographic. What makes them different are the small, local, mom-and-pop shops—not the chains of identical mass retail stores.
Adam Wray • The Shape of Post-Covid Retail
Cities, then, are environments that are ripe for exaptation, because they cultivate specialized skills and interests, and they create a liquid network where information can leak out of those subcultures, and influence their neighbors in surprising ways.