Saved by Maarten and
Brands After Vibes
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
... See moreClearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more
subpixel space • After Authenticity
So where do brands fit if audiences are more interested in