404 Not Found - Portfolio X - Webflow Ecommerce website template

A large portion of these companies chose niche products (luggage, mattresses, etc..), but tied themselves to a wider theme (travel, sleep, etc…). Organic social and content marketing were the most common “core” channels. Cost-effective, attention grabbing, visual, direct social proof – I’m not surprised that these channels were leaned on.

Email was also a channel used to great effect by some of these companies, but I rolled it into referrals. The most notable email campaign was done by Harry’s – but it was largely driven around referrals. I’ll get into that later.