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The direct-to-consumer wave began in the twenty-tens as a new generation of startups promising to “disrupt” traditional industries for consumer goods. Instead of leaving the market to century-old stalwarts like Gillette, for example, a company like Dollar Shave Club, founded in 2011, would set up its own supply chains to manufacture razors; add cle... See more

. Still, it was losing money from high shipping costs and was plagued with quality problems, according to a report from The Information. It had tried increasing prices to $9 on some products, but it wasn’t enough. SoftBank had set up its investment in Brandless so that it would only deliver all of the cash when certain markers were hit. It never in... See more