Brand Thinking and Other Noble Pursuits
But what are brands, exactly? Brands are, by intention and design, manufactured meaning. They are differentiated by symbols that telegraph beliefs. We use these symbols to communicate our allegiances and then use all sorts of made-up things—religious marks, national flags, family crests, wedding rings, campaign buttons, baseball hats and running sh... See more
Debbie Millman • WePresent | the Personal Brand Paradox
There are different levels of meaning associated with any given brand, some of which are absolutely new to a moment, and others that are continuously there over time. A brand is composed of these meanings. These meanings are being carefully chosen and crafted. And then they’re managed, because we’re swapping meanings in and out to make the brand ad
... See moreDebbie Millman • Brand Thinking and Other Noble Pursuits
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more
The brands are totems. They tell us stories about our place in culture—about where we are and where we’ve been. They also help us figure out where we’re going.