Brand is social, social is brand.
Individual personalities are often key to building community-first brands. Think fitness brand Peloton, which cited superstar instructors such as Robin Arzon in its IPO filing as key to its success. Other brands might fulfill this objective by behaving in ways that are simply more human, like Steak-Umm with its distinctive personality-driven... See more
Casper ter Kuile • The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
Douglas Holt • Branding as Cultural Activism
THIS WAS NOT WRITTEN BY CHATGPT....chasing LinkedIn impressions is probably about to ruin your personal brand & brand marketingI spend a lot of time thinking about the next big content/marketing shiftIt’s the most important question in marketing - alwaysBeing early brings real rewards.In 2015, I started creating social content as a CEO (back when... See more