Brand DNA Event - Virgil Abloh + Samuel Full.

Favorite quotes 1/ Every great creator is sharing their DNA and experiences with the world. Some spread it through art, some through music - but for me, it's through product.” 2/ Jay-Z bought a pair of construction Timberland boots from me every weekend. I got to see why these different stars and heroes of mine liked the product that they liked. ... See more

The idea is, the fewer constraints we’re exposed to, the more authentic the artwork becomes. While this may not be commercially viable right away, that’s not the point.

I want to initiate something that can bleed into future concepts—a platform, an incubator, where designers can show not what is, but what could be. It’s about experimenting with styl... See more

I almost don’t even want to design and operate from scratch. I’m into the idea of editing. And I think that’s valuable now, because the cycles have gotten shorter. For me, the ideas of Mies van der Rohe and Bauhaus are things that completely translate to modernism in clothing—the idea that you could design a building that’s so resolved in its princ... See more