Saved by Mike Renaud
02 Brand Building
It’s not what YOU say it is—it’s what THEY say it is. The best you can do is influence it. If a brand is a customer’s gut feeling, then what’s the definition of branding? Briefly, it’s a company’s effort to build lasting value by delighting customers.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
A BRAND IS A PERSON’s GUT FEELING A ABOUT A PRODUCT, SERVICE, OR COMPANY.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Mike Renaud and added
Instead, a brand is a customer’s gut feeling about a product, service, or company.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
What exactly is a brand? Hint: It’s not a company’s logo or advertising. Those things are controlled by the company. Instead, a brand is a customer’s gut feeling about a product, service, or company.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Building A Brand
degatchi.com
Lucas Kohorst added
A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.
Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.
Seth Godin • A branding exercise
Devin Baker added
ompanies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name.
Al Ries • Positioning: The Battle for Your Mind
sari and added