![Thumbnail of Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-Atchetypes-12-jungian-map.jpg)
Saved by Mila Superstar
Brand Archetypes: The Definitive Guide [36 Examples]
The power of archetypes lies in their universality. Since they tap into the collective unconscious, they evoke deep emotional and psychological responses. When a story employs these archetypes, it feels instantly familiar, almost as if it’s a tale we’ve known all our lives. This familiarity breeds connection, making the narrative more engaging and ... See more
Steve Prompt • The Psychology Behind Storytelling: Why We’re Wired for Narratives
Claudia added
Mike Renaud and added
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
Keely Adler and added
No matter one’s culture, race, or place of birth, most of us have some sense of mother, father, hunter, warrior, healer, earth, and sky. These are the archetypes, the raw material of our cognition and in turn, our culture.