added by Mila Superstar · updated 2y ago
Brand Archetypes: The Definitive Guide [36 Examples]
- Connection: Most brands today are in the coalface competing on features, benefits and price. If you don’t want your brand to become a commodity, you will need to make a deeper connection with your audience.
from Brand Archetypes: The Definitive Guide [36 Examples] by Stephen Houraghan
Mila Superstar added 3y ago
- There are two primary reasons you would want to align your brand with an archetype.
from Brand Archetypes: The Definitive Guide [36 Examples] by Stephen Houraghan
Mila Superstar added 3y ago
- Differentiation: When it comes to standing out in a crowd, differentiation strategies seem well worn, with latecomers to the party left with little to work with. Personalities, on the other hand, have infinite possibilities. They’re not only unique but can be extremely memorable.
from Brand Archetypes: The Definitive Guide [36 Examples] by Stephen Houraghan
Mila Superstar added 3y ago
- We all have basic human desires. They are instinctive and primitive.
from Brand Archetypes: The Definitive Guide [36 Examples] by Stephen Houraghan
Mila Superstar added 3y ago
- Here are the basic human desires that each match with a specific archetype;LIBERATION > THE OUTLAWPOWER > THE MAGICIANMASTERY > THE HEROINTIMACY > THE LOVERENJOYMENT > THE JESTERBELONGING > THE EVERYMANSERVICE > THE CAREGIVERCONTROL > THE RULERINNOVATION > THE CREATORSAFETY > THE INNOCENTUNDERSTANDING > THE SAGEFREE... See more
from Brand Archetypes: The Definitive Guide [36 Examples] by Stephen Houraghan
Mila Superstar added 3y ago
- long before branding and marketing experts got their mitts on archetypes, storytellers and filmmakers had been writing and creating some of the worlds most loved books and films with archetypal characters.
from Brand Archetypes: The Definitive Guide [36 Examples] by Stephen Houraghan
Mila Superstar added 3y ago