These are grouped into five core dimensions: 1. Sincerity: domestic, honest, genuine and cheerful 2. Excitement: daring, spirited, imaginative, up to date 3. Competence: Reliable, responsible, dependable, efficient 4. Sophistication: glamorous, pretentious, charming, romantic 5. Ruggedness: tough, strong, outdoorsy This technique can be used to dis
... See moreCatharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
- BACKSTORY: Your journey to now. 2. VALUES: Your guiding beliefs. 3. PURPOSE: Your reason to exist. 4. VISION: Your aspiration for the future. 5. STRATEGY: The alignment of opportunities, plans and behaviour: how you will deliver on your purpose and work towards your aspiration, while staying true to your values.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more