What's your personal brand archetype?
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What's your personal brand archetype?
![Thumbnail of Brand Archetypes: The Definitive Guide [36 Examples]](https://iconicfox.com.au/wp-content/uploads/2018/05/iconic-fox-Atchetypes-12-jungian-map.jpg)
- BACKSTORY: Your journey to now. 2. VALUES: Your guiding beliefs. 3. PURPOSE: Your reason to exist. 4. VISION: Your aspiration for the future. 5. STRATEGY: The alignment of opportunities, plans and behaviour: how you will deliver on your purpose and work towards your aspiration, while staying true to your values.
