What's your personal brand archetype?
mail.google.com
What's your personal brand archetype?
Think of your business as a person. What attributes make up its personality? What’s its name? What does it wear? (i.e., design) How does it communicate? (i.e., positioning) What are its core values and what does it stand for? (i.e., brand promise) Who does it associate with? (i.e., target market) Is it well-known? (i.e., brand awareness)
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
- Decide what you want to be known for Looking at your results, how do you want to be perceived? Pick six descriptors that you want to be known for. Example: Humble, Optimistic, Dedicated, etc.
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
An overview of a person’s top 3 archetypes, which includes tendencies, talents, and opportunities for growth;
