What's your personal brand archetype?

Highly creative, Tricksters are able to create life-styles that fit them and allow for the full expression of all the things they love to do, even if those things seem unusual to many. Although these life-styles may put them on the boundary of society

This book addresses the critical need, and the tremendous opportunity, to create, preserve, protect, and nurture brand meaning by leveraging its deep archetypal roots.