Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.comSaved by Mo Shafieeha
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Saved by Mo Shafieeha
Sixian added
Simon Steinhardt • 1 highlight
amazon.comevery product suffers the same challenge: helping customers understand why they’re there, what they can accomplish, and what to do next in as few steps, words, and seconds as possible.
As readily as I advise my clients that fewer and fewer lookers will ever become readers, I also encourage them that there is much to be gained from just a look. And I am seeing greater interest on their part in thinking deeply about achieving clarity and simplicity, of packing as much information in as little signal, of being ever more intentional
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