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Saved by Danielle Vermeer
Gen-Z and Fashion in the Age of Realism | BoF Insights
Gen Z was already a highly cautious generation before 2020, and they are likely to remain so for their entire lives. This also has implications for sick days and flexibility—Gen Z expects to be able to make their own choices about whether they feel well enough, or safe enough, to go to work.
Jean M. Twenge • Generations
At a time when many consumers haven’t fully returned to real-life shopping, hyperphysical retail serves as a draw for younger consumers. Some 56 per cent of global Gen Z shoppers head to physical stores for a fun experience, according to a 2018 survey by IBM and the National Retail Federation, which interviewed 15,600 global consumers between the a... See more
Vogue Business • From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more
time • Welcome to the Era of Unapologetic Bad Taste
Throughout this week’s edition, a number of Gen Z trends are clear:
- IRL (in real life connections) are back.
- Health is a major focus. Fewer alcoholic drinks and healthier alternatives.
- Home ownership is becoming less important.
- 93% hope to have long-term relationships.
- Optimistic about the economy right now.
- Purchasing from sustainability-focused brand