Blue Ocean Strategy

A Rogue's Guide to Acquisition: Principles from the Final Frontier

Jayesh Mehta

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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Category Pirates

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The Smart Branding Book: How to build a popular and profitable brand (Concise Advice)

Dan White

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Rethink the Business of Creativity

Ian Grais

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Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

Kaihan Krippendorff

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