Beyond Just Tokens: Community Legos

"It is a fact of life that marketplaces have to commoditize the workers and inventory to a certain extent in order to function as a marketplace, to make it easier for consumers to search, reduce cost of search. Everybody on substack is commoditized." - Li jin observes

But as Toby Shorin puts it "unique functionality and bespoke interfaces provide distinct advantages that off-the-shelf tooling can never achieve.".

In many parts of the internet, there is a desire for smaller size or more delineated communities. Wether it is to escape the internet of beefs, run away from incessant noise or to access more customized online environments like the bespoke social media Toby Shorin tells us about in "Come for the Network, Pay for the Tool".

Stadiums are cool to browse and standardization is convenient, but the formula has its limits when it comes to addressing the long tail of non-stadium communities.