Beyond Just Tokens: Community Legos

As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

Community building has been a core part of internet functionality since the very first sites. For most of us, our first use of the internet was jumping into a community. The difference now is that Web3 allows all communities to launch, manage and grow native online economies together that enrich the lives of a broader stakeholder group than ever be... See more

This is a new design space for tokens: one that is more social-oriented and flexible. As the community grows and changes, the design for the token is able to change as well. This is similar to many early internet communities or fan pages. Once communities figure out which of these templates work best, more communities will shift towards the minimal... See more