Being creative requires taking risks
While the allure of safety and predictability is strong, achieving true balance means engaging in activities whose outcomes and payoffs are not yet apparent. The most creative people are willing to work in the shadow of uncertainty.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
Take risks and stay endlessly curious. The few who will thrive are those who look forward and dive deep into the past to create what hasn't been imagined yet. That requires knowing a lot, listening a lot, working with others, and building the resilience to keep going when things get tough.
Veronica Fuerte, Founder and Creative Directress of Hey
Veronica Fuerte, Founder and Creative Directress of Hey
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If you are new in your career or have a smaller audience, you are in a good position to take creative chances. Less eyes on you gives you the freedom to test ideas without the pressure. As your status grows, so does the pressure to get it right.
The fear of failing can cripple creativity. If you relate to this, here are a few questions you can ask... See more
The fear of failing can cripple creativity. If you relate to this, here are a few questions you can ask... See more