TAMs have in-depth knowledge of products and solutions, each customer's unique technical environment, and industry best practices. This allows them to provide proactive advice and guidance to help identify and address potential problems before they occur. Should a problem arise, TAMs engage the right resources to resolve it as quickly as possible

while it has roots in both content and process, it is enhanced by new technologies that enable dynamic, adaptive workflows to inform the design of real-world, people-oriented solutions.