Since the beginning of time, the answer to “What do you do?” could be answered with one word.

Finance. Sales. Education.

But today, most jobs exist in liminal spaces:  Kind of like this but also not quite that.

It may have been fair to think that any explanation longer than a one-word, universally understood, job title was just an attempt to look

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I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM,... See more

Two very useful things help you get work.One is work that pops. A killer, well-constructed folio is vital. So is an online version that’s easy to access and navigate.The other is presence. People often call it a personal brand. In some ways, it is, but really, it’s your marketing.The impact comes not just from where you share but what you share.A... See more