Becoming Trader Joe: How I Did Business My Way and Stil…

there’s a silent movement to approach business in this way that isn’t just for cash-strapped tech startups or people who make just enough to scrape by. This movement includes individuals and businesses making six and seven figures and becoming happier than most businesspeople are with the work they do.

we became the best place in the world to buy a good bottle of wine for less than $2.00. That’s a position we held for the rest of my days at Trader Joe’s. It absolutely addressed our prime market, the overeducated and underpaid people of California.

I began the transition of Pronto into Trader Joe’s. I resigned at the end of 1988. During those twenty-six years, our sales grew at a compound rate of 19 percent per year. During the same twenty-six years, our net worth grew at a compound rate of 26 percent per year. Furthermore, during the last thirteen years of that period, we had no fixed, inter

Alfred Lin, former COO and CEO at Zappos,