We’re more interested in beauty as an emergent property. We want new ways of understanding beauty, and we’re increasingly rooting them in our ethics. We want to encourage the beauty found in the aliveness, or the kindness, or the gentleness of what we do as landscape makers. How things look, in this view, is slightly less important.

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not... See more

What is beauty?

Symmetry is beautiful, because life blooms in cycles rather than episodes.

Elegance is beautiful, because everything that matters can be described in a few math equations or observed between a few kindergartners.

Contrast is beautiful, because something that lacks an alternative also lacks meaning.

Connection is beautiful, because the... See more