Beatriz Guarezi on LinkedIn: vocês também repararam que as últimas campanhas virais do BK são todas… | 26 comments
linkedin.com
Beatriz Guarezi on LinkedIn: vocês também repararam que as últimas campanhas virais do BK são todas… | 26 comments
Will the same paradigm and brand loyalty exist for Upworthy? When the atomic unit of success is a fleeting piece of content, is there a brand loyalty that translates into sustainable business value? Or will the dollars and traffic flow to whomever has the flashiest content at the time?
Sean Ellis • Startup Growth Engines
Will Thacker on LinkedIn: #advertising #branding #campaigns | 42 comments
linkedin.com
Culture-first is not the same as social-first.Perfect example? Gap’s campaigns with Tyla and Troye Sivan which came up in recent conversation. The person I was talking with said these campaigns had social-first content. Even as a die-hard Gap fan, I disagreed. 😅 While both performed well on social, I consider them culture-first which I'm defining... See more