A good rule of thumb is if you wouldn’t say it at a bar or the beach, kill it. These limp or nerd words come in many forms. • Fancy words: Mike’s Grandma Powers used to call them “10-dollar words.” You can call them “spelling-bee words”—words that are supposed to make you sound smart but actually just make you sound like an ass. The short words tha

➌ Write like a human, for humans.

Be respectful of your audience—abstraction, clutter, confusion are the enemy.