Real humans are weird and contradictory. They have random obsessions that don't fit their "brand." They go through phases. They abandon hobbies and pick them back up years later.

They contain multitudes, and those multitudes don't need to have a coherent narrative thread.

Projects let you be gloriously non-linear. You don't have to turn every... See more

Follow curiosities down deep rabbit holes and emerge with unique ideas. Partake in vivid and varied adventures to build up a set of experiences that is unique to you. Run away from the areas in which you are average and towards those where you might be special.

Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more