Back when fonts were good
But what are brands, exactly? Brands are, by intention and design, manufactured meaning. They are differentiated by symbols that telegraph beliefs. We use these symbols to communicate our allegiances and then use all sorts of made-up things—religious marks, national flags, family crests, wedding rings, campaign buttons, baseball hats and running sh... See more
Debbie Millman • WePresent | the Personal Brand Paradox
Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
From Brand Strategy to Brand Anarchy
In a way, good branding is an art form and, like any art, it has the power to inspire, delight, anger, provoke, motivate, and entertain.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
THE JOB OF SYMBOLS When symbols are used to support your master narrative, they can do one of two jobs. You will need your symbol either to differentiate you from a crowded marketplace or to rehabilitate. Either way, it needs to be memorable and emotionally resonant. I’ll break down both categories and then teach you how to find yours on the follow
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