Back when fonts were good
Something I found interesting about your monogram, or logo, is that it’s taken from the language of construction signs, a language that’s designed to be seen anywhere from far away. And, in an industry that’s about grabbing people’s attention on tiny screens, a logo that can be seen from 1,000 yards away fits the bill.
Thom Bettridge • VIRGIL ABLOH: “Duchamp is my Lawyer”
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
