Saved by Ben Percifield
Audience vs. Community: What's the Difference for Your Brand?
Too often, companies view community as a nice-to-have, an add-on to the GTM efforts. In this approach, instead of elevating the community to a role of unique influence, the community program is often co-opted by the goals of other teams, and is expected to influence core business outcomes. But the lens of business metrics is NOT the best or o... See more
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
Content can build you an audience, but engagement builds you a community.
Roberto Blake • Create Something Awesome: How Creators are Profiting from Their Passion in the Creator Economy (Creator Economy Insider)
Building a strong community is a great signal that you’re committed to a particular group of people. It allows you to build up trust and connection by delivering value to that group. That value creates brand equity, which is likely to pay off at some stage in the future when people start looking for the sort of solutions you provide. It also builds
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Membership and community are related and overlap, but they aren’t the same. Membership, as we’ve discussed, is about a formal, ongoing relationship between organization and member. Community is about connection and communication among a group of people with shared interests.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching costs, and scale economies.