An audience is not the same as a community, but they are related. Communities are focal points of audiences and a big part of the day-to-day work of the Embedded Entrepreneur. However, audiences extend way beyond individual communities. They span a multitude of communities, from virtual places to the real world. Communities are great resources and

... See more

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.