Audience Research Tips from Real Content Marketers
Use a tool like Buzzsumo to find content that is popular or viral in your space. Notice how people react to it. What are they saying? Pay close attention to the emotions it triggers and what needs it fulfills.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
TARGETS Run tests on a variety of smaller blogs. See what type of audience resonates best with your product and messaging. There are a variety of tools you can use to uncover relevant blogs, including YouTube, Delicious, StumbleUpon, Twitter, search engines, Google Alerts, and Social Mention. You can also ask people! Sponsor small blogs, especially
... See moreGabriel Weinberg • Traction
Instead of trying to promote myself and my agency, I should be thinking about what questions my target reader is actively asking themselves. What are their wants, needs, and desires? And how can I make them “the main character” in my story?
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
WHERE IS YOUR AUDIENCE?
Alex Ferrari • Rise of the Filmtrepreneur: How to Turn Your Independent Film into a Profitable Business
you need to find out where your target audience resides online. During the research phase, this allows you to not only know what other websites exist in the space, but it helps you learn more about who they are. Through comments and forums, you’ll be able to hear directly from the voice of your end-user and use that information to help shape what y
... See morePat Flynn • Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
What content am I putting out there that my ideal audience finds most interesting? ● What offers am I putting out there that clients find most exciting and helpful?