Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it? ... See more

His point was that there’s always a bigger story to be told that we alone cannot observe. Great reporting, or a great point-of-view, often requires the thoughts, experiences, and insights of others.