Audience Research Tips from Real Content Marketers
The only path to getting more recommendations is to be recommendable. And the only path to “recommendability” is to know as much as possible about what the recommenders—your potential audience—are looking for, lacking, loving, and hating. And this, my friends, involves doing some decidedly unglamorous work: learning as much about your audience as y
... See moreTom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
Gurwinder • The Perils of Audience Capture
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
After Skool • AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
modern digital marketing research can tell you where to find them and what they search for. This is a sea change. We have gone from a world where market research costs just didn’t fit the problem to one where it is foolish to skip the market research step. Despite that, as this is being written, audience research is not yet a standard practice acro
... See moreMike Shatzkin • The Book Business: What Everyone Needs to Know®
Start with empathy and curiosity to understand your audience:
What do they care about?
How much do they already know?
What influences them?
What topics do they devour online?
What do they want answers to?
What’s holding them back?
What situations are causing them a lot of pain?
What are all the things they struggle to figure out?
you need to find out where your target audience resides online. During the research phase, this allows you to not only know what other websites exist in the space, but it helps you learn more about who they are. Through comments and forums, you’ll be able to hear directly from the voice of your end-user and use that information to help shape what y
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