Audience Research Tips from Real Content Marketers
The only path to getting more recommendations is to be recommendable. And the only path to “recommendability” is to know as much as possible about what the recommenders—your potential audience—are looking for, lacking, loving, and hating. And this, my friends, involves doing some decidedly unglamorous work: learning as much about your audience as y
... See moreTom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it? ... See more
John Bonini • How to Create Content With Your Audience — Content Marketing Education & Consulting | Some Good Content
Here’s a post I wrote that shows you step by step how you can find information about your ideal audience when you don’t have direct access to them yet: http://meera.tips/reader-profile.