Audience Research Tips from Real Content Marketers
This is how I reverse engineer any brand's content strategy in 5 min:
So, let's pretend I'm starting a fitness apparel brand in the running space, so first things first...
1. Start With The Data
We’re going to look at Tracksmith Running. A competitor in the... See more
How to Find Good Online Content
Chris Best • Writers Writing, Readers Reading, Creators Creating
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it?... See more