Audience Research Tips from Real Content Marketers
How to Find Good Online Content
Chris Best • Writers Writing, Readers Reading, Creators Creating
Research topics and angles. What are people in your audience talking about on LinkedIn? Use the search functionality on LinkedIn to search about specific topics you know your audience cares about and see what people are saying. Which posts get the most engagement? What are people saying in the comments? Who are the common players posting about it?... See more
John Bonini • How to Create Content With Your Audience — Content Marketing Education & Consulting | Some Good Content
Most people try to guess what their audience wants.
I prefer to ask: “What are you interested in?”
It’s the simplest way to create better content, stronger offers, and real connections.