Attribution rules the world (and it'll rule Web3 too)

I get the theory that free ad-supported networks have incentive problems. I don't agree, but I get it. However, I don't see why web3 replacing this with transparent & programatic payments controlled by a consensus of good and bad actors would necessarily have better incentives

Splitting is the new tagging, and it’s just as easy. If Web2 was about social graphs—where a tagged photo connects each participant who attended last night’s dinner party—Web3 is about economic graphs, connecting entities whose influence is baked into a work. It’s not only cool that those entities get money, but that it begins to create a fascinati... See more